Bespoke or Made to Measure

It is quite simple but often abused. The difference between bespoke and made-to-measure.
Bespoke involves a garment, be that a sduit of shirt, made from scratch. It will mean that no pre-existing pattern is used for the first shirt or suit for the client. The pattern is drawn up by hand from a range of measurements and figuration details, drawn out on paper and the fabric cut to that pattern. The pattern is unique to the client - nobody else has a garment made from that pattern. The pattern is then fully modifiable to ensure the best possible fit. Everything else after that is a bonus - such as hand stitching etc.
Made to Measure on the other hand uses pre-existing patterns that are used with some modification to produce a shirt or suit that will fit the wearer generally better than ready to wear.
Both bespoke and made-to-measure may offer a full range of customisations, but the pattern is really the key to the difference.
Our shirts are bespoke - we make a new pattern for every client. Our suits on the other hand are made-to measure - we make them from pre-existing patterns.
So, when buying a bespoke suit or shirt ask if a personal pattren is drawn up and cut by hand. Make sure you are getting what is being advertised!